Read all about it here. I don’t think I can go as far as Prince, but I see his point. If the internet has rendered the law of supply and demand so lopsided that you have such an abundance of supply, then how do you create demand? In his case, by withdrawing.
His official web site is shut down. He refuses to allow his music to be posted to YouTube, iTunes, rhapsody.. What is left? Personal appearances?
His latest work is his 27th CD – 20TEN – which will be included as a freebie in the London Daily Mirror. This is the second time he’s taken this approach with a CD release.
Everyone else is talking about openness, context vs content, integrated virtual living, digital apps. This is the guy who changed his name to an unpronounceable symbol to be legally free of the controlling recording contract he had with Warner Brothers. Here’s the guy who outsmarted SoundScan by including CDs in the price of his live concerts so that they counted as sales, putting his album at the top of the Billboard charts in the early 2000’s. He can clearly think outside of the box and doesn’t mind enduring some pain for his beliefs.
Maybe he’s ahead of the curve again. Or maybe this time Prince has “left the (virtual) building.”